In this webinar, Professor Emerita Drew Harvell, Cornell Media Relations Specialist Jeff Tyson, and Associate Dean of CALS Marketing and Communications Samara Sit discuss what goes into creating successful Op-eds for publication in major media outlets. Harvell and Tyson detail how they placed an Op-Ed in the New York Times in April 2020, connecting Harvell's research on disease outbreaks in the ocean to the COVID-19 pandemic.
The panelists also discuss what media outlets are looking for in an Op-Ed, strategies for how to most effectively connect their work to the rapidly shifting media cycle and tips for how to avoid common missteps that prevent publication. The session outlines how to partner with the Cornell University's Media Relations Office and CALS Marketing and Communications to tailor faculty and staff expertise for thought leadership amplification in media publications around the world.