Turning Milk to Gold (Butter)
From Violet Stone on April 24th, 2015
In 2010, Shannon Mason started turning the fresh Jersey milk from her family’s historic Catskill dairy farm into cheese and butter. She marketed the new product line, Cowbella, through farmers’ markets, on-farm retail and specialty grocery stores. Today, Cowbella products can be found in 35 locations across NY, including 7 Price Choppers, 6 Tops Markets, and 4 Shop-Rites. Mason’s most recent wholesale market is Lucky Dog Local Food Hub based in Hamden, NY. Lucky Dog started as an organic vegetable farm in 2000, but owner Richard Giles saw an opportunity to create a ‘hub’ when he had extra space on the refrigerated truck he used to transport his vegetables to New York City markets. The extra space in the truck is available to other regional small farms who need help transporting and delivering product to NYC buyers. Learn more about how Shannon Mason and other upstate farmers work together with Lucky Dog Food Hub to reach larger markets in the NYC metropolitan region.