Taking the Business Model Canvas to the next level

The Business Model Canvas is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model. But did you know that it can also help grow your business, conduct a competitive analysis, and conduct ongoing market evaluation? Learn the basics, as well as more advanced applications of the Business Model Canvas, from Neil Tarallo, senior lecturer and Pillsbury Institute Faculty Ambassador at the Cornell University School of Hotel Administration.