Title:                      Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

Abstract:              The rise of intangible assets is well under way. Since 1995 and the dot-com boom the value of firm has shifted off a company's financial statements and into its intangible assets. The narrow definition of intangible assets by regulators and 

investors causes innovative companies to be consistently under-valued. This undervaluation exacerbates the difficulty innovators have when aligning their competitive advantages such as: Operational efficiencies, competitive business combinations, and cutting-edge technology with the business needs of a market. Systems engineering represents a powerful framework for solving this problem. Jahani & Associates has developed a scalable and iterative process to identify, develop, and monetize a company's intangible assets to maximize its value. The methodology uses reporting standards from regulators and investors to align competitive advantages of an innovative firm with business and investor needs of a select industry. Systems engineering and systems engineering principles are the core of this service. In this presentation Joshua Jahani will review the problems faced by the innovation community and the urgency for an adequate solution. He will review extensive industry research around how intangible assets are acquired by technology and health insurance giants and then pivot into showing how a company can build and measure value based on systems engineering and the IAM™. 

Short Bio:            Joshua Jahani is a Cornell alum, NYU Lecturer, and owner of Jahani & Associates - an investment banking firm focused on identifying and developing an company’s intangible assets to maximize its value. The firms Intangible Asset 

Methodology™ (IAM) is built on systems engineering principles to identify, develop, and monetize intangible assets across a variety of verticals. Utilizing proven qualitative and analytical skills driven by business objectives and up to date technology, he has spearheaded the movement towards rapid evolution and sustainable growth using rigorous profitability, ROI, and TCO analysis for organizations of all sizes. Working with exciting start-ups in digital advertising or large Fortune 500 companies keeps him traveling all over the world.   Joshua earned his Masters of Engineering at Cornell University and teaches courses on Strategy, Finance, and Entrepreneurship at NYU. His current research interests are: Intangible assets, goodwill calculation and sustainability, the customer franchise value in subscription businesses, and value based healthcare systems and technology. He has a passion for uncovering ho to create corporate value that is not shown on financial statements.