“Strategy can serve as a foundation to rigorously answer important questions in a changing business landscape,” says Sarah Wolfolds, but strategic management scholars have been limited in the data available to them. In this video, Wolfolds discusses research done with Daniela Scur on the use of the World Management Survey, an abundant source of robust, verified data. The WMS is free and accessible, and offers data of “incredible breadth and scale,” allowing for replication exercises, which are key to refining and reinforcing the theories that are most supported in practice.
Read more about SC Johnson College of Business faculty and research here.