The most important strategic decision that startups launching new products can make centers around marketing. Learn how this determines customers, competition and marketing strategy. Gain helpful tips on how to set yourself up for success.
About Dirk Swart Dirk Swart is a Lecturer in the Engineering Management Program at Cornell University. Before joining Cornell, he was the founder and CEO of Zynect, an embedded systems and IoT company. Prior to that he was a visiting fellow at the Frederick S. Pardee Center for the Study of the Longer Range Future at Boston University.