New farmers come from a wide spectrum of backgrounds, and trainers, mentors, loan officers, and consultants need to understand how to work successfully with people of diverse gender, ethnicity, and life experiences. This webinar by Gail Meyers of Farms to Grow, Inc in Oakland, CA and Joanna Green of the Groundswell Center for Local Food and Farming in Ithaca, NY introduces the concept of being "culturally competent," and describe the process one organization has gone through to get started on the path toward cultural competency.