When Irene Rosenfeld, BA '75, MS '77, PhD '80, became CEO of Kraft Foods in 2006, the company was suffering from stagnant growth, poor organization and little product innovation. Today, the second-largest food company in the world is on the menu of billions of people, exceeding even Rosenfeld's expectations.
Rosenfeld earnestly told the story of how she has led Kraft's resurgence, delivering Cornell's 30th Hatfield Lecture March 7, 2012.
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