All Extension Educators must be able to communicate about perceived risks with their clients, whether it be financial risks in farm management, the risks of energy use in the face of climate change, the ecological and agricultural risks of invasive species, the risks of heavy metals in urban farm soils, the risks of scientific techniques like GMOs, or the risks associated with management tools for pest control. Jennifer Gervais from the National Pesticide Information Center (NPIC) spends her days communicating with clients about the risks, benefits, and science surrounding pesticides. She’ll cover the importance of risk perception, techniques for active listening, and elements of a well-rounded risk conversation. She will explain why it’s important to frame your response to clients in terms of “risk” rather than “safety” and briefly introduce how NPIC’s free services can be useful to Extension Educators.
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