Kindness is free and turns a profit, says business guru Tom Peters '64

Good business is the result of kindness, courtesy and sweating the details, said Tom Peters '64 in the Olin Lecture June 11 at Bailey Hall during Reunion Weekend. In 1982, Peters co-authored "In Search of Excellence," the best-seller that immediately launched him as a foremost business management guru. The Olin Lecture was established at Cornell in 1986 through a gift from the Spencer T. and Ann W. Olin Foundation, annually bringing to campus an internationally prominent speaker to address a topic relevant to higher education and the current world situation.